Intelligent solutions to building a better-educated workforce
Having worked with The Gartner Group and other technology research firms in previous careers, the principals saw a gap in the marketplace for intelligent, web-based solutions to training challenges. Digital Latitudes was founded in 2001 to provide answers to those E-Learning challenges.
Leadership
Paul Hilbink | Principal
Paul Hilbink is the founding partner and Principal of Digital Latitudes, Inc. Mr. Hilbink has a wide-ranging background in strategy development, marketing, advertising and interactive development for various business-to-business clients, including Hewlett-Packard, Apple Computer, Johns Manville and Sun Microsystems. Before launching Digital Latitudes, he was most recently the Interactive Director for McClain Finlon Advertising, a $100 million ad agency in Denver, Colorado.
Mr. Hilbink has done graduate-level work in Instructional Technology, Instructional Systems Design and Technical Writing. Paul is also certified in E-Learning Strategy, Performance Technology and E-Learning Design.
Mr. Hilbink has spoken on numerous E-Learning and interactive topics to local chapters of organizations such as the Business Marketing Association (BMA), the American Marketing Association (AMA), the American Society for Training and Development (ASTD), and the International Society for Performance Improvement (ISPI).
Paul holds a Bachelor's of Arts in Advertising and Marketing from Michigan State University, and a Master's of Business Administration from Indiana University.
Philosophy
Here’s what makes us different:
We are totally committed to bottom-line business results. We truly care about whether the tools we help you create actually generate leads, sales calls, cost savings or actual revenue. In fact, it’s our number one goal when we design and build something. We WANT to be held accountable, and we stake our reputation on it.
Here’s a real life example:
We’ve written a white paper that introduces a model we’ve developed that allows you to predict the financial impact of any E-Learning course BEFORE you develop it. The paper concludes with an example of how this model uncovered a 2,200% ROI opportunity for one of our clients. Use the link below to download a FREE .pdf of the white paper:
“Are You Getting The Most Bang For Your Online Training Buck?”
And then give us a call.
Process
We have a simple, flexible “5-D” approach that we use for any project. It's a hybrid of the Instructional Design model, and helps keep all of us on track and on budget, resulting in targeted, focused solutions:
Define
Uncovering and defining a potential need, and whether that need is a match for our capabilities.
Discover
More in-depth conversations to conduct a thorough needs assessment, determine project goals, budget, how we'll measure the success of the project, etc.
Design
The marriage of business goals and user goals to create a design that has impact and will drive results.
Develop
Using the latest technologies and tools to deliver intelligent, on-target E-Learning courses.
Deliver
We work with you to find the best delivery platform for courses. We can recommend a number of Learning Management Systems (LMS) for your digital university.